PAY-PER-CLICK

Pay-Per-Click (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked. It's a targeted approach, allowing businesses to display ads on search engines and websites to reach specific audiences. Advertisers bid on keywords, and when users search for those terms, the ads appear. PPC offers measurable results, enabling businesses to track performance and optimize campaigns for maximum ROI. This cost-effective method enhances online visibility, drives traffic, and boosts conversions, making it a pivotal strategy for businesses seeking immediate and targeted online exposure.